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Small business marketing is important because it enables you to reach a wider audience, you will be able to effectively compete with larger competitors, it creates brand awareness, and it brings you out as being professional. The marketing can even help you get valuable feedback that will help you with product development. You need not break your bank to market your small business.
One way to do small business marketing cost-effectively is doing social media marketing. Creating a profile in a social media website is free of charge. You could also take advantage of such Pay-per-Click advertising options as Facebook Ad. Some of the most effective social media platforms for social media marketing are Twitter, Facebook, YouTube, LinkedIn, Google+, and Pinterest. Once you have created a social media profile, make regular updates, and ensure that you give helpful information. Include a link to your website on your social media profile. You could start competitions to increase traffic to your profile.
Another cheap small business marketing option is email marketing. This involves the sending of emails to recipients in a mailing list. The mailing list is developed over time, the best creation method being opt-in.
The mailing list will be made up of people who are more likely to buy from you, meaning this is one of the most targeted marketing methods. Email marketing allows you to get instant feedback from recipients. Feedback is important because it aids in product development.
Blogging, too, is a cheap and effective small business marketing option. Blogging on such systems as WordPress is free of charge and creating a blog is a straightforward process. Blogs are very popular with persons who are looking for information and they are also advantageous in that they allow you to come out as an expert in your niche. You could do guest blogging and include a link to your website or post blog comments with a do-follow link leading to your website.
Why don?t you consider having a team that does all the selling for you? This is indeed possible with affiliate marketing. Affiliate marketing means you will have affiliates selling your product/service for a commission. This is a win-win for everybody.
Yet another cheap and effective small business marketing option is the writing of press releases. Press releases are submitted to news wires, meaning they reach millions of people from around the world. Submission is free of charge. You are allowed to include a link to your website. Other effective and cheap small business marketing options are article submission and listing in a local business directories like Google Places and Yelp.
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