The only answer is yes! Any realtor today, who is not using mobile marketing to reach customers, be they buyers or sellers, is missing out on significant earnings. Smartphone technology is here and it plays a role of instant gratification for those searching for a home to buy or a realtor to sell their home.
Imagine these two scenarios and decide which realtor you would choose.
Realtor Number One
Has years of experience, knows the marketplace, advertises your home in newspapers and flyers.
Realtor Number Two
Has years of experience, knows the marketplace, advertises your home in newspapers and flyers, and also uses the power of mobile marketing to give potential buyers driving past your home the ability to immediately get information sent to their smartphone while they?re sitting outside your house for sale.
So, which realtor would you choose to sell your home? Of course the answer is number two, because that realtor is catering to a market that wants instant information. With potential buyers sitting outside a home, you as a realtor can send them instant information on the home, videos of the interior, maps of schools and other institutions in the area, and just about anything else you can think of. The potential buyer texts a KEYWORD that?s on your ?For Sale? sign and they are immediately sent all the information that you loaded into your back office program. Not only that, your back office captures their smartphone number, thereby allowing you to follow-up with the potential buyer as soon as you have the time.
Looking at this from a realtor?s point of view; you have the possibility of three sales when this happens.
- The listing commission part of the sale,
- the buyer commission part of the sale, and
- the potential to list the new buyer?s home.
In today?s real estate market, opportunities like what?s described above are not something you can afford to miss out on. In fact, one sale from a smartphone can compensate you for your back office fees for a few years.
Your customers will be in awe of this technology and it doesn?t take them long to realize that your services go above and beyond others in the industry. You?ll find it easier to close a buyer, easier to sell a home and you?ll get more referrals from happy customers than ever before.
Once a potential buyer receives your information you can also direct them to the mobile part of your website where they can view any number of other homes you have listed. They can then watch virtual house tours until they find the home they want.
When someone uses a smartphone to get information on a home, they spend approximately sixteen minutes viewing the information. And, they also keep that information on their smartphone for further use. Most messages sent to smartphones are kept for twelve days.
Realtors are also using smartphones as a way of keeping in touch with loyal customers who have purchased or sold a home through them. Smartphones offer realtors a way to touch base with people even if they?re not buying or selling their home right now. Community updates, real estate market statistics and a host of other topics can all lead to loyal customers who will be happy to refer people to you.
In today?s fast paced world, realtors cannot afford to miss out on this technology and all it offers them. If there is one thing all realtors want it?s more commissions, and smartphone technology will help them get there.
Tags: advertising with mobile phones, build customer database, effective mobile marketing, local mobile phone marketing, mobile marketing, mobile marketing for local restaurants, real estate agents mobile marketing, restaurant higher profit
Source: http://localleadgenie.com/does-mobile-marketing-help-real-estate-salespeople/
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