Plyfe, a startup that allows brands to promote themselves through games and rewards, is moving onto mobile today ? Plyfe games can now be played on the company's mobile website, as well as embedded in smartphone apps. The company is also announcing that it has raised $750,000 in bridge funding. The basic idea: Games are a much more engaging way than traditional advertising for brands to reach consumers and fans.Source: http://feedproxy.google.com/~r/Techcrunch/~3/cxFHmXWAowI/
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