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Avengers (and Pets) Assemble: PetSmart and Marvel Entertainment ...

Evil-doers beware: PetSmart? (NASDAQ: PETM) and Marvel Entertainment, LLC, together with pet product innovator Fetch?for cool pets!, are getting pets ready to rescue with a limited-edition collection of Super Hero tees and toys launching this weekavailable exclusively at PetSmart stores and online at www.PetSmart.comthrough April or while supplies last.?We?re excited to work with Marvel on this limited-edition collection for the ?heroes? of our lives- our pets- and continue to expand the lines of exclusive products available at PetSmart?

?We?re excited to work with Marvel on this limited-edition collection for the ?heroes? of our lives- our pets- and continue to expand the lines of exclusive products available at PetSmart,? said Laurie Taylor, vice president of hardgoods for PetSmart. ?With high-quality toys, apparel and accessories featuring Marvel Universe fan favorites, pet parents and pets are sure to have a ?super? time.?

The collection includes toys, apparel and accessories enabling pets to Bang! Pow! Boom! their way to super-powered playtime. Pet parents will have instant sidekicks with items such as the:

  • Marvel Spider-Man Stunt Tee: A machine-washable, cotton-blend tee that proves your pet has Spider-Man talents with confidence-boosting slogan, ?I do my own stunts.?
  • Marvel Avengers Bandana: Printed with the Avengers emblem, this bandana is a lightweight, stylish, machine-washable accessory that?s sure to make pets the heroes of the park.
  • Marvel Captain America Tennis Balls: Stamped with the Captain America logo and shield, this two-pack of fetch-friendly toys has super-human durability.
  • Marvel X-Men Frisbee: No leap is too high with one of these soar-inspiring Frisbees, which feature the X-Men emblem.
  • Marvel Hulk Fist Tug Toy: With an easy-to-grip handle, this toy is great for your hero-in-training and saves dogs from boredom by offering a mighty fun tug battle.

PetSmart is celebrating the arrival of these products with a ?Superhero Sized Sweepstakes? February 27, 2012- April 30, 2012. The sweepstakes is available to PetSmart?s Facebook fans at www.facebook.com/petsmart.

?Marvel Super Heroes are a family affair and, therefore, should include the family pet,? said Jamie Kampel, Director of Licensing, Marvel Entertainment. ?As we continue to look to expand the presence of the Marvel brand to new product and retail venues, the pet category is a natural extension.?

This limited-time Marvel collection builds upon a portfolio of products exclusive to PetSmart including Martha Stewart Pets?, GNC Pets? and the recently announced Toys ?R? Us Pets? and Bret Michaels Pets Rock?. For more information about the Marvel collection available exclusively at PetSmart through April or while supplies last, visit www.petsmart.com.

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Source: http://wdwdailynews.com/marvel/avengers-and-pets-assemble-petsmart-and-marvel-entertainment-launch-new-super-hero-inspired-pet-collection/

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